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#TEAMBITION PRICING HOW TO#

Task is the most important piece to our product. I also added a transition from creating a project to creating a task so users don’t need to wonder what the next step should be. So in the new design, I encouraged users to pick some templates out of six most popular project templates. But even creating projects is burdensome for new users. I wanted new users to create projects and take advantage of benefits to track the progress. One area I wanted to improve was onboarding. New Onboarding: Create projects at your fingertips With the first-time user experience in mind, I focused on three key touchpoints for new users to discover our product value as soon as possible:ġ. ".where I see that most of the leverage in improving these retention curves happen in how the product is described, the onboarding flow, and what triggers you set up to drive ongoing retention." - Andrew Chen Scroll down to learn more about how I integrated research into design process.

I found three methods extremely helpful to gather insights: I used some quick and dirty research methods as workarounds. I guess it’s because the designer-centered culture encourages more of heuristic evaluations and internal dogfoodings. Traditional user research methods such as interviews and user testings are not valued enough here. It not only made me sound more reliable but more importantly kept the project rolling with clear directions.

Second, based on his feedback, I brainstormed several ideas and invited him to pick some that piqued his interest.

He agreed, so I made sure we were on the same page.

First, I did a competitive analysis and pointed out several horrendous pitfalls during new users’ onboarding process.

As a design intern, it was not an easy task, so I took a two-step approach:

#TEAMBITION PRICING HOW TO#

Teambition is a nimble startup, so I had a great opportunity to continuously persuade CEO why it’s a problem and how to solve it. With the help of data scientists, I used her growth framework to chunk the complicated project down with four core actions and did tons of iterations to make each piece really simple to use. Sarah Tavel’s The Hierarchy of Engagement also blew me away.I learned from Andrew Chen that to improve mobile app retention, I’d better focus on the first-time user experience.Specifically, I drew inspiration from Andrew Chen and Sarah Tavel. Fuzzy Problem Spaceīefore this project, I had no idea how to improve mobile app retention.